Artificial Intelligence

Expertise

Artificial Intelligence

AI Initiatives at Digital Nar

At Digital Nar, we are in the early stages of incorporating AI into our software engineering and marketing efforts. Our approach is exploratory, recognizing the potential of AI to transform these areas with innovative solutions. While we have not delved into building custom GPT models, we are enthusiastic about the prospects of integrating core AI innovations to enhance our services and operations.

Here are a few ways we’re using AI today.

Software Engineering: We are using AI in code reviews and to streamline our software testing processes. This includes automating coding tasks, improving code quality through AI-assisted reviews, and enhancing our project management with AI-generated insights.
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Paid Marketing: Our marketing team is excited about harnessing AI to better understand customer needs, personalize marketing campaigns, and optimize our digital presence. Tools like Google Ads Performance Max offer the possibility to create engaging content and interact with our audience in more effective ways and lower CACs.

Machine Learning Initiatives: We have begun to experiment with machine learning algorithms in a few select projects, aiming to leverage AI for predictive analysis and decision-making. This includes analyzing data patterns to inform auction bidding activities in real-time.
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Healthcare Case Studies: In the healthcare sector, our early work with AI has focused on exploring how machine learning can support diagnostic processes, patient management, and treatment planning. While details are still under wraps, these exploratory projects are very exciting.

Creativity: We use tools like Midjourney for ideation phases and creating unique textures in our projects. This approach helps us generate innovative ideas and visual elements that can enhance the aesthetic and functional aspects of our work.

As we continue to explore and integrate AI innovations, we remain committed to leveraging these advancements to offer enhanced solutions and services to our clients.

ARTIFICIAL INTELLIGENCE RESOURCES

MIT’s AI News – Latest research and news on AI
Google AI Blog – Insights and updates from Google’s AI team
OpenAI – Research and applications in AI
Coursera’s AI Courses – Online courses and specializations in AI

Technologies

Tools we use for artificial intelligence

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

FAQS

Common questions about artificial intelligence

Does Digital Nar work with AI technologies?

Digital Nar incorporates AI tools like GitHub Copilot, Cody, and custom Large Language Models, along with Google Performance Max campaigns, to optimize our web development and digital marketing services. These technologies allow us to enhance efficiency, ensure code quality, provide tailored solutions, and maximize advertising performance, ensuring our clients receive top-tier, innovative services.

Other areas of expertise

As well as artificial intelligence we are also experts in these areas

AI & LLM

Analytics: Turning Data Into Your Superpower

ur love affair with analytics isn’t casual. We’re in deep—because today’s avalanche of data demands more than number crunching; it demands a sherlock-holmes-level of detective work to transform those cold, hard digits into decisions that not only make sense but make dollars.

Programmatic Advertising

Management – Bid Optimization – CRO

Digital Nar manages PPC campaigns with expertise in campaign management, bid optimization, and conversion tracking, ensuring high ROI and effective ad spend allocation.

On-Site SEO

Content – User Experience – Internal Linking

At Digital Nar, our on-site SEO services are tailored to ensure your website’s content and structure are optimized for both search engines and users.

Off-Site SEO

Backlinks – Collaborations – Engagement

Off-site SEO is critical for establishing your site’s authority and enhancing its position in search engine results. We employ a multifaceted approach that extends your digital footprint and builds your brand’s credibility across the internet.

Local SEO

Local Visibility – Google Business Profile – Local Listings

Our tested strategies are designed to increase your visibility in specific geographic areas, making it easier for local customers to find and engage with your business.

Analytics

Data collection – Analysis – Insight generation

Our team specializes in gathering, analyzing, and interpreting data to generate actionable insights, helping clients make informed decisions and optimize their digital strategies effectively.

Technical SEO

Auditing – On-Page SEO – Optimization

We specialize in technical SEO, from comprehensive website audits and on-page optimization to implementing technical improvements, enhancing search engine visibility and user experience.

Graphics and Illustration

Concepts – Storytelling – Brand Alignment

We create unique graphics and illustrations, focusing on concept creation, visual storytelling, and brand alignment to visually communicate our clients’ messages and values.

Copywriting

Messaging Strategy – Writing – Brand Voice

Our copywriting expertise encompasses developing a strategic messaging strategy, crafting compelling content, and maintaining a consistent brand voice to engage and convert target audiences.

Brand and Identity Design

Conceptualization – Visual Identity – Brand Consistency

We specialize in creating cohesive brand and identity designs, from conceptualization to the development of a compelling visual identity that maintains brand consistency across all platforms.

Brand Strategy

Research – Positioning – Brand Development

Our approach to brand strategy involves comprehensive research and strategy, market positioning, and brand development, ensuring our clients stand out in their respective markets and resonate with their target audience.

Performance and Security

Optimization – Auditing – Risk Mitigation

Our focus on performance and security involves enhancing website speed, conducting thorough vulnerability assessments, and implementing measures to mitigate risks and protect against threats.

Pay Per Click Advertising

Management – Bid Optimization – CRO

Digital Nar manages PPC campaigns with expertise in campaign management, bid optimization, and conversion tracking, ensuring high ROI and effective ad spend allocation.

Nocode Development

Marketing Sites – Integrations – Rapid Prototyping

We utilize nocode platforms for rapid solution design and prototyping, enabling quick iteration and deployment of web applications without traditional coding.

Jamstack Development

Secure – Performant – Scalable

Digital Nar leverages Jamstack principles for modern web development, focusing on performance optimization and static site generation for faster, more secure websites.

Infrastructure and DevOps

Systems Architecture – Automation – CI/CD

Our team specializes in infrastructure and DevOps, ensuring robust system architecture, streamlined deployment automation, and continuous integration for improved operational efficiency.

Full Stack Engineering

Frontend – Backend – Systems

Our full stack engineering services encompass frontend and backend development, along with system integration, providing complete and efficient web solutions.

Ecommerce Platforms

Platform Selection – Customization – Optimization

Digital Nar excels in selecting, customizing, and optimizing ecommerce platforms to create seamless shopping experiences, increase conversions, and drive sales.

Digital Strategy

Branding – Positioning – Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Content Management Systems

Customization – Integration – Content optimization

Digital Nar provides expert CMS solutions, offering customization, seamless integration, and content optimization to enable clients to manage and publish their content efficiently.

API Development

Design – Integration – Management

Digital Nar excels in designing, integrating, and managing APIs, ensuring seamless communication between different software components and services to create robust and scalable web solutions.

Analytics (GA4)

Analytics: Turning Data Into Your Superpower

UI/UX Design

User Research – Interface Design – Usability Testing

At Digital Nar, our UI/UX design process involves in-depth user research, intuitive interface design, and rigorous usability testing to create user-centered designs that improve engagement and conversion rates.

insights

Tips, tactics and useful insights

Every team member at Digital Nar web agency is passionate about learning, improving and sharing everything about their field of expertise.

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Kind words

u0022Digital Nar is an exceptional partner. Our business is dependent on the technology behind it and Digital Nar has been there from the start to ensure our website and the operations related to it are seamless and effective.u0022

Jack Carlinou003cbru003ernCofounderu003cbru003ernWanamakers LLC